Strategic B2B Marketing Manager with experience in lead generation and design. Skilled in digital marketing, content strategy, and team leadership. Proven track record of driving revenue growth and increasing brand awareness.

WORK EXPERIENCE

Senior Digital Marketing Manager
Restaurant Technologies
Minneapolis, MN / 2022—2024

Building and leading team of agencies and internal resources to drive lead generation and launch rebrand, increasing MQLs by 121% and SQLs by 48% year-over-year.

  • Onboarding new digital agency and overhauling ad strategy, resulting in +41% ROI on $1.2 million annual ad spend.
  • Updating SEO and UX web strategies to increase non-branded organic traffic by 101% and engagement by 124%.
  • Managing creative strategy and co-managing content development to implement brand and sharpen value proposition.
  • Growing social engagement by an average of 46%.

Senior Lead Project Management
NTT, Ltd.
London, UK / 2020—2022

Managed a martech team to evaluate and implement technologies in order to improve communications and build a stronger brand.

Creative Director
NTT Security
London, UK / 2015—2020

Led creative and digital marketing to build a new brand and drive leads, while also helping to define value proposition.

  • Managed a team of marketing specialists and agencies to undertake first visual rebrand of NTT since the 80s.
  • Drove redesign of website in 12 languages and helped craft messaging, resulting in 48% increase in leads.

Senior Designer
Solutionary
Omaha, NE / 2011—2015

Led digital marketing and creative to boost brand awareness and drive leads, leading to increased business valuation prior to sale.

Designer
Ascent Data
Pittsburgh, PA / 2005—2011

Led digital marketing agency for holding company and its portfolio of businesses in financial technology, data centers, private aviation, and resorts.

SKILLS

insights
Digital Marketing

Google Analytics
Digital Advertising
SEO & local search
Marketing Automation
Landing Page Design & Optimization
A/B Testing
Call Tracking

campaign
Traditional Marketing

Campaign Management
Brand Strategy
Project Management
Data Analysis
Content Marketing
Copy Editing
ABM

brush
Design

Creative Direction
Photoshop
Illustrator
InDesign
Figma
PowerPoint
User Interface Design (UI)
User Experience Design (UX)

code
Code

HTML
CSS
Javascript
Bootstrap

language
Content Management Systems

Wordpress
Sitecore
Sitefinity
Crown Peak

mail
Marketing Automation Platforms

Pardot/Salesforce
Marketo
Eloqua